How do you build an online home for those who build the world?

Screenshots of Instagram posts from the Look Forward Wisconsin account.

challenge

Catalyst Construction is growing quickly.

But its website was difficult to manage, and did not reflect its unique purpose, culture and working style that makes it unique from competitors. HY was tasked with fully redesigning the site on a user-friendly content management system (CMS), with informed UX, and a voice and look that accurately represents the Catalyst personality.

human truth

Purpose-driven construction projects are never just about the build.

Big idea: we build projects with soul.

approach

HY recognized early this project was personal to Catalyst. Our research and collaborative workshops confirmed Catalyst’s strength lay in its people. We presented three distinct concepts that prioritized high-quality photography and approachable UX.

The result? A user-friendly CMS and a visual language so impactful it became the blueprint for Catalyst’s entire brand identity.

results

  • + 13% Average engagement time (organic)
  • +24% Increase in scroll activity
  • +13% Growth in new user acquisition

“I love seeing the web traffic reports because it confirms that not only does our site look beautiful, but it also WORKS!”